Copywriting, development, naming, brand manifestos & social for H+K The Studio.
Copywriting, naming and development for Sunny - a new P&G shave care brand aimed at the Gen Z market.
Creative copy for Venus (Gillette) social channels.
Development for Takeda (Proctor & Gamble) ADHD ‘Staring back at me’ campaign for their brand manifesto.
Development, copy and concepts for 'Sunny' Gen Z shave care brand magazine — influencer target audience.
Copy for Takeda (Proctor & Gamble) rare disease campaign, ‘1 in 17’ — enhancing education and awareness within the medical community.
Introducing… the sunny zine – here for you when you need a little escape…
…a glossy pick-me-up, little life tips (small ones, because, you’ve got this), a few lols and, some hair removal hacks from team sunny. So, take a look inside - we’ve got a resident agony aunt (Becki says hey), stickers, summer sunny party inspo and yes, some utterly fabulous quizziness. Plus - we’re of course here to help you on your quest to find your hair removal hero, so you can live happily ever after (hair free - or not - whatever). Because, yeah, insta’s great - but who doesn’t love a real-life, og magazine flick through with your favourite cup of whatever you damn fancy.
So here it is. Your magazine-shaped, little ray of sunshine. Especially for you.
