Copy, brand development, art direction & production for Nonsuch Shrubs.
Born of the apple-obsessed brain of Aspall’s very own Henry Chevallier Guild, Nonsuch Shrubs are deliciously unique, savoury, sweet, sour, bitter, intriguingly moreish, adult soft drinks. An age-old recipe, once loved the world over, reimagined with unique combinations and complexities to tantalise the tastebuds of the modern day drinker — whether you like booze or you don’t.
I began working with Nonsuch right before their launch to market in January 2018, helping them to develop their brand identity, tone of voice, taglines, social media copy, content and aesthetic, packaging design, brand copy, menus, press releases, brochures, recipe cards, on-trade and off-trade toolkits, design and comms for live events and beyond.
