TOV, strategy, copy, social and naming for the R House brand and co-working space, Saudi Arabia.
R House is a new, high-end, co-working concept based in Riyadh, Saudi Arabia. I was hired to help the founders shape the tone of voice for R House and come up with names and copy for the different membership categories and the wider website.
As well as multiple one-on-one meetings with the clients involving a lot of research, advisory and idea exploration, I worked closely with the creative agencies behind the brand and website design, ensuring copy was placed and tailored properly to ensure a smooth user experience. I also curated content and created copy for the R House Instagram with a heavy focus on contemporary art, modern architecture and fashion.
