Copy & creative strategy for Skyscanner.
Copywriting and strategy for Skyscanner’s Lifecycle Marketing and Brand Marketing teams.
My initial three month contract at Skyscanner grew legs, and I had the pleasure of working with the Edinburgh, London and international teams for close to a year across digital comms, website, job site, SEO, UX/UI, CRM and beyond.
As well as researching and creating concise, multi-audience copy for Skyscanner’s top 100+ destinations, crafting copy for promotional banners, emails, push notifications, search ads, the app, and more, I was recommended to the in-house content and design team to tackle a complete reimagine and re-write of Skyscanner’s job site. Having worked with the brand for over 10 months prior to the job site project, I was able to authentically observe their genuinely outstanding culture, people and perks (what a company), identify where their job site was selling them short, and then help build something that reflected the brilliant offerings of ‘Life at Skycanner’ in each of its international locations.
