Copywriting, naming, creative strategy, UX & brand consultancy for The Etiquette Group.
I was hired by The Etiquette Group (a premium hospitality recruitment agency), on recommendation, as a creative consultant.
I worked directly with the founder to help build and shape the brand identity and messaging from scratch. From initial creative discovery workshops, audience evaluation, competitor research, naming and brand positioning through to TOV, general web copy, UX design, design agency and illustrator collaboration and more.
